Evaluation of the Airline Business Strategic Marketing Performance: The Asia-Pacific Region Case
نویسندگان
چکیده
Businesses provide various marketing strategies in order to gain a competitive advantage and achieve sustainable profitability today's globally environment. While some of these are realized through traditional methods, them implemented digital applications. The continuous rapid change information communication technologies has made it obligatory for businesses reconsider their activities. In the literature, there studies conducted with multi-criteria decision-making methods measure performance businesses. However, is no study criteria specific airline companies’ performance. determined as result literature review were analyzed using fuzzy-AHP Fuzzy-BWM weight determination, TOPSIS method alternative selection which among techniques. As study, net profitability, load rate, total passenger number came fore other criteria, evaluations 6 companies examined, best worst determined, terms strategies. result, an exemplary application was introduced improve performances, inferences that could contribute future literature.
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ژورنال
عنوان ژورنال: Journal of aviation
سال: 2022
ISSN: ['2587-1676']
DOI: https://doi.org/10.30518/jav.1063368